Press Release

Legends & Lore, Inc., a South Dakota corporation, sold the rights to more than 30 puppet characters to The Baby Einstein Company in November 2002. Legends & Lore, Inc. will continue to manufacture Baby Einstein™ puppets under a license agreement with The Baby Einstein Company.

Originally created by Legends & Lore,, Baby Einstein™ puppets have appeared in a number of videos from the award-winning Baby Einstein Company, including the beloved green dragon featured in both Baby Mozart™ Musical Festival and Baby Shakespeare™ World of Poetry as well as the blue goat featured in Baby Van Gogh™ World of Colors.

As new Baby Einstein titles continue to be created, familiar favorites as well as new characters will be added to the collection providing parents and caregivers with a host of playful characters to use when interacting with their little ones. Baby Einstein puppets are available at

©2002 Baby Einstein Company, LLC.
"Einstein" and "Albert Einstein" are trademarks of the Hebrew University of Jerusalem.
All rights reserved.

Legends & Lore is no longer the manufacturer.

Reproduction of this material without written permission is strictly forbidden.
© Legends & Lore, Inc. All rights reserved.
Legends & Lore, PO Box 8046, Rapid City SD, 57709—phone 800-888-1495, fax 605-343-8226